Wednesday, January 16, 2013

BFGoodrich: Championing Stability and Innovation


Originally founded in 1870, BFGoodrich is a company that puts a premium on tires. Benjamin Franklin Goodrich created a world-renowned manufacturer of rubber products that has evolved into a leading tire maker poised to tackle on and off-road tread challenges.

In the mid-1980s, BFGoodrich merged with competitor Uniroyal in a private partnership renamed the Uniroyal Goodrich Tire Company. Throughout its rich history the company has ushered in rubber technologies that were used on everything from automobiles to aircraft to space transportation. Research and development has always been a hallmark of BFGoodrich and its tires benefit from this emphasis on innovation.

Feedback from truck, Jeep, Crossover and SUV driving drivers informs BFGoodrich on ways to offer something for everyone. Designed and made by enthusiasts, every tire is manufactured for outstanding stability and exceptionally long wear to give drivers ultimate control.

Whether you’re a 4x4 taking on the rigors of rural terrain or driving on city streets, the company’s surpassing tire standards make for a safe, quiet, comfortable ride. For light trucks, BFGoodrich All Terrain tires offer take-charge traction that improves road grip in wet and dry climates. The BFGoodrich All-Terrain T/A® KO model sports a bold, distinctive look and raises the bar for on and off-road performance. 

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